Calls in.
Clarity out.


Upload your calls and Rumlin turns them into objective performance data in minutes: the themes, scores and coaching opportunities inside every one.

So you can stop listening and start acting.

30 days free. No credit card required.

Meet Rumlin: Conversation intelligence for operational leaders

Rumlin helps operational leaders understand what is happening across sales and customer support calls at scale. We extract recurring themes, score performance against your playbooks, and surface where targeted coaching will move the metrics that matter.

AI-Powered Analysis

Custom Scorecards

Scalable Coaching

Operational blind spots create avoidable risk

Most teams only review a small fraction of conversations. Rumlin gives you a clear, ongoing view of where execution is drifting and what to fix first.

No visibility at scale

Manual QA only covers a small sample of calls. Critical issues and winning patterns stay hidden for too long.

Inconsistent execution

Even with strong playbooks, execution drifts across teams and managers without objective, shared scorecard data.

Slow corrective action

Teams often identify problems after pipeline, retention, or CSAT metrics are already impacted.

Run better operations with a clear decision system

Rumlin turns raw conversations into operational signals your leaders can act on every week.
Theme extraction, scorecards, and coaching work together to improve consistency and outcomes.

1 Step 1: Extract Themes

Understand what customers are telling you

Every call is automatically transcribed and analysed to surface recurring themes, critical moments, and talk patterns across teams.

  • Automatic transcription with high accuracy
  • Theme extraction across sales and support conversations
  • Key moment detection for escalation and handoff risk
Transcription interface showing automated speech-to-text conversion
Performance scorecard showing detailed call analysis and ratings
2 Step 2: Score Consistency

Track execution against your playbook

Performance is scored against your custom scorecards so leaders can see where execution is strong, where it drifts, and where to intervene first.

  • Custom scoring templates for your methodology
  • Scorecard trends by team, segment, and workflow
  • Clear priorities for QA, enablement, and frontline managers
3 Step 3: Activate Coaching

Turn insight into focused action

Managers get precise, data-backed recommendations so coaching targets real operational gaps instead of generic training.

  • Personalised coaching recommendations by call pattern
  • Track impact over time by team and manager
  • Scale winning behaviours across the organization
Coaching feedback interface with personalised improvement suggestions

Run operations with conversation intelligence

Align Customer Success, Sales, and Enablement around what is actually happening in customer conversations and what to fix next.

Customer Success

Give CSMs churn signals, escalation triggers, and health score inputs from every customer call — and evidence-backed QBR preparation instead of anecdotes.

Operational Outcome:
Renewal risk visible weeks earlier, before it hits the health score
Rumlin for Customer Success →

Sales Ops

Spot pipeline risk patterns and objection trends before they hit conversion.

Operational Outcome:
Cleaner pipeline signals and faster issue response

Enablement

Track scorecard drift, reinforce standards, and improve ramp consistency.

Operational Outcome:
Better adoption of winning behaviors across teams

Leadership

Get weekly clarity on the highest-impact issues across revenue and support workflows.

Operational Outcome:
Faster, better-prioritized cross-functional decisions

From call noise to clear operating priorities

  • Top recurring themes this week
  • Where scorecard performance is drifting
  • Which teams and managers need intervention now

Frequently asked questions

How do Customer Success Managers analyse call data with Rumlin?

Customer Success Managers upload customer call recordings and Rumlin transcribes them automatically, extracts recurring themes, and scores each conversation against the team's playbook. CSMs use the results to spot churn signals, prepare for QBRs, and prioritise renewal conversations without listening to every call. Analysis is available within minutes of upload.

Can Rumlin score customer success calls against our playbook?

Yes. Rumlin scores every call against custom scorecards built from your own playbook, so you can see where execution matches your methodology and where it drifts. Scores are tracked by team and by CSM over time, giving leaders objective data for coaching, QA, and renewal risk reviews.

How does Rumlin detect churn risk and escalation signals in customer calls?

Rumlin analyses every transcribed call for escalation triggers, repeated friction points, and negative sentiment patterns that typically precede churn. These signals are surfaced as themes and key moments, so Customer Success teams see renewal risk building across accounts before it appears in health scores or CSAT metrics.

Can Rumlin analyse consumer (B2C) customer calls?

Yes. Rumlin analyses high-volume consumer calls as well as B2B conversations. Contact centres, booking lines, and consumer sales teams use it to transcribe every call, surface the themes behind complaints and repeat contacts, and score agents against quality and compliance standards — coverage that manual QA sampling cannot reach.

How long does it take to analyse a call with Rumlin?

Rumlin returns a full transcript, theme analysis, and scorecard results within minutes of upload. There is no integration work required to start: you can upload your first call on the free 30-day trial, with no credit card required, and see the analysis the same day.

Does Rumlin integrate with our existing stack?

Yes. Rumlin provides a REST API for uploading calls and retrieving results programmatically, and a Zapier integration that connects to over 5,000 apps, including cloud storage and meeting-recording tools. Teams can also upload recordings directly through the dashboard with no integration work at all.

See what your calls are telling you

Get a live walkthrough focused on Sales and Support operations, QA, and enablement workflows.