Operational clarity
across every call


Rumlin helps Sales and Support leaders understand what is really happening in customer conversations, then act on it with confidence.

Meet Rumlin: Conversation intelligence for operational leaders

Rumlin helps operational leaders understand what is happening across sales and customer support calls at scale. We extract recurring themes, score performance against your playbooks, and surface where targeted coaching will move the metrics that matter.

AI-Powered Analysis

Custom Scorecards

Scalable Coaching

Operational blind spots create avoidable risk

Most teams only review a small fraction of conversations. Rumlin gives you a clear, ongoing view of where execution is drifting and what to fix first.

No visibility at scale

Manual QA only covers a small sample of calls. Critical issues and winning patterns stay hidden for too long.

Inconsistent execution

Even with strong playbooks, execution drifts across teams and managers without objective, shared scorecard data.

Slow corrective action

Teams often identify problems after pipeline, retention, or CSAT metrics are already impacted.

Run better operations with a clear decision system

Rumlin turns raw conversations into operational signals your leaders can act on every week.
Theme extraction, scorecards, and coaching work together to improve consistency and outcomes.

1 Step 1: Extract Themes

Understand what customers are telling you

Every call is automatically transcribed and analysed to surface recurring themes, critical moments, and talk patterns across teams.

  • Automatic transcription with high accuracy
  • Theme extraction across sales and support conversations
  • Key moment detection for escalation and handoff risk
Transcription interface showing automated speech-to-text conversion
Performance scorecard showing detailed call analysis and ratings
2 Step 2: Score Consistency

Track execution against your playbook

Performance is scored against your custom scorecards so leaders can see where execution is strong, where it drifts, and where to intervene first.

  • Custom scoring templates for your methodology
  • Scorecard trends by team, segment, and workflow
  • Clear priorities for QA, enablement, and frontline managers
3 Step 3: Activate Coaching

Turn insight into focused action

Managers get precise, data-backed recommendations so coaching targets real operational gaps instead of generic training.

  • Personalised coaching recommendations by call pattern
  • Track impact over time by team and manager
  • Scale winning behaviours across the organization
Coaching feedback interface with personalised improvement suggestions

Run operations with conversation intelligence

Align Sales, Support, and Enablement around what is actually happening in customer conversations and what to fix next.

Sales Ops

Spot pipeline risk patterns and objection trends before they hit conversion.

Operational Outcome:
Cleaner pipeline signals and faster issue response

Support Ops

Identify root-cause drivers, escalation triggers, and repeat friction points.

Operational Outcome:
Faster resolution loops and more consistent customer experience

Enablement

Track scorecard drift, reinforce standards, and improve ramp consistency.

Operational Outcome:
Better adoption of winning behaviors across teams

Leadership

Get weekly clarity on the highest-impact issues across revenue and support workflows.

Operational Outcome:
Faster, better-prioritized cross-functional decisions

From call noise to clear operating priorities

  • Top recurring themes this week
  • Where scorecard performance is drifting
  • Which teams and managers need intervention now

See what your calls are telling you

Get a live walkthrough focused on Sales and Support operations, QA, and enablement workflows.